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Expansion can increase revenue but also adds complexity in hiring, training, quality control, inventory, compliance and management attention.
Pricing power is a company’s ability to raise or maintain prices without losing too many customers. It can come from a trusted brand, differentiated products, switching costs or superior service.
Merger announcements often highlight scale and synergies, but expected benefits depend on integrating systems, aligning incentives, retaining talent and maintaining customer relationships.
A company entering a market can build capabilities internally, acquire an existing player or partner with another organisation. Each route balances speed, control, cost and risk differently.

Companies must choose between expanding capacity, entering markets, investing in technology, reducing debt, acquisitions or returning cash to shareholders. Capital allocation means choosing among competing uses for limited resources.